Take a second and compare skincare to the produce you eat. Why do we always reach for the freshest, brightest produce? Because we know that the fresher the produce, the more delicious and nutritious it is.
Why is fresh produce more nutritious than produce that has been sitting out? It's pretty simple, the longer they sit out, the more their active vitamins and nutrients oxidize, ultimately losing their nutritional value and antioxidant benefit.
Same scenario goes for your skincare. The longer the product sits, the more the vitamins oxidize and lose their potency and effectiveness. Did you know that most skincare products sit in a warehouse boxed up for months before actually being brought home to use?
This is why it is so important to us not only to design formulas loaded with the most beneficial ingredients (at higher percentages) but also get them delivered to you FRESH so that your skin can benefit the most from your skincare.